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Practical guides for owner-run brands.
Plain, usable advice on branding, content and social media for Vietnamese business owners abroad and Vietnamese brands going global.
How to get more nail clients, starting with what people see first
How to get more nail clients, honestly. What people check before they book, a prioritised action list and a first 30 days checklist for salon owners.
Nail salons25 nail salon social media content ideas you can copy this week
Five content pillars, 25 post ideas with examples, a weekly posting rhythm and caption tips for nail salons on Facebook, Instagram and TikTok.
Nail salonsNail salon Instagram content ideas, from your bio to a 2-week plan
What your salon's Instagram profile needs, 10 Reels ideas with hooks, carousel and Stories routines, hashtag basics and a 2-week plan to copy.
Nail salonsGoogle Business Profile for nail salon owners, a do-it-yourself guide
A do-it-yourself guide to Google Business Profile optimization for nail salons, from categories and hours to photos, reviews and reply templates.
RestaurantsHow to market a Vietnamese restaurant to the whole neighbourhood, not only the community
How to market a Vietnamese restaurant to local diners. Your story, a menu newcomers can read, Google basics, bilingual posts, reviews and a 90-day plan.
Restaurants24 restaurant Instagram content ideas a busy kitchen can actually make
24 restaurant Instagram content ideas with caption examples, a simple way to film food with a phone, Stories routines for service and a 2-week plan.
Vietnamese businesses abroadHow to market a Vietnamese business abroad, starting with the brand
How to market a Vietnamese business abroad by building a brand first. Four questions, the touchpoints to fix first, and a one-page worksheet to fill in.
Vietnamese businesses abroadBilingual Vietnamese English marketing, a practical guide for business owners abroad
A practical guide to bilingual Vietnamese English marketing. Which language goes where, one brand voice in two languages, and a weekly workflow.
Going globalHow Vietnamese brands can enter European markets, a brand and communication guide
A brand and communication guide to how Vietnamese brands can enter European markets. What to localize, how to tell your story, a pre-launch checklist.
AutomationHow to build an AI content calendar for small business in one afternoon
Build an AI content calendar for your small business in one afternoon, with content pillars, a copyable AI brief, a sample week and a review routine.
AutomationAI marketing assistant for small business: what it can do, what it cannot, and how to brief it
What an AI marketing assistant can and cannot do for a small business, how to brief it in five lines, and task briefs you can copy today.
Going globalB2B content marketing for Vietnamese companies selling to Europe and North America
A do-it-yourself guide to B2B content marketing for Vietnamese companies selling to Europe and North America: website pages, case notes, posts and email.
Nail salonsBefore and after nail content that turns viewers into bookings
Seven before and after nail posts to make, how to shoot a matching pair, three formats, captions that lead to a booking and how to stay honest and kind.
Going globalCross-border marketing, what Vietnamese companies must localize before going global
A cross-border marketing checklist for Vietnamese companies. What to localize before going global, in six layers, with a table you can copy.
Going globalEnglish content strategy for Vietnamese SaaS and e-commerce brands
An English content strategy for Vietnamese SaaS and e-commerce brands. Which pages to write first, how to sound natural, and a three-month plan to copy.
RestaurantsRestaurant Google Business Profile optimization, a guide for Vietnamese restaurants
A do-it-yourself guide to restaurant Google Business Profile optimization, with menu, hours, photos and ordering links for Vietnamese restaurants on Google Maps.
Going globalHow to choose a Vietnam-based agency for international marketing
Honest criteria, questions to ask and warning signs for choosing a Vietnam-based agency for international marketing, plus a scorecard to copy.
Nail salonsHow to take nail photos with a phone that look like your real work
A step-by-step phone guide for nail techs: light, hand poses, background, angles, simple editing and short video, with a shot list you can copy.
Vietnamese businesses abroadHow to reach Vietnamese customers overseas, a plan for owners who are part of the community
A practical plan to reach Vietnamese customers overseas. Where the community gathers, how to post in groups, a yearly calendar and a 30-day checklist.
Going globalHow Vietnamese brands can enter the US market, the brand and content side
A brand and content guide to how Vietnamese brands can enter the US market. Choose a door, write American English, prove your claims.
RestaurantsHow to run local ads for a Vietnamese restaurant, and when it is worth it
How to run local ads for a Vietnamese restaurant yourself. When ads are worth it, how to start small, and how to judge them by counting new guests.
Vietnamese businesses abroadA marketing checklist for Vietnamese-owned businesses in Australia
A marketing checklist for Vietnamese-owned businesses in Australia: listing, reviews, language, signage and community channels, checked in one afternoon.
Vietnamese businesses abroadMarketing for Vietnamese business owners in the USA, without hiring a local agency
Marketing for Vietnamese business owners in the USA. How to market a salon or shop yourself, without a local agency, with a two-hour weekly routine.
Vietnamese businesses abroadMarketing for Vietnamese business owners in Europe: be found, then be understood
Marketing for Vietnamese business owners in Europe, Italy included: local language, Google Maps and Instagram visibility, signage and community channels.
AutomationFacebook Instagram TikTok automation: multichannel posting from one plan
How to post to Facebook, Instagram and TikTok from one plan: what to automate, how to adapt one idea for each channel, and a plan sheet to copy.
Nail salonsNail salon advertising ideas you can run yourself, from free to paid
Nail salon advertising ideas you can run yourself: free fixes first, eight low-cost local ideas, when paid ads make sense and how to test one small.
BlogA nail salon content calendar you can copy and fill in within an hour
A four-week nail salon content calendar you can copy, a seasonal planner, a one-hour monthly routine and what to do when a busy week breaks the plan.
Nail salonsNail salon logo and branding: name, logo, colours, menu and signage
How to choose a salon name, logo, colours, service menu and signage that work together, with a brand kit checklist you can copy and common mistakes.
Nail salonsNail salon marketing budget: how to plan it without guessing
How to plan a nail salon marketing budget without guessing: count clients first, sort costs into three buckets, spend in the right order, review monthly.
Nail salonsNail salon review response examples for every kind of review
Nail salon review response examples for every kind of review, from five stars with no text to an angry one-star, plus a simple method and weekly routine.
Nail salons12 nail salon TikTok content ideas, and how to turn views into bookings
12 TikTok video ideas for nail salons with hooks and captions, a profile set up for bookings, a pre-post checklist and the mistakes to avoid.
RestaurantsRestaurant branding for a family restaurant, from the name to the sign
A restaurant branding guide for family-run Vietnamese restaurants abroad. The name, the story, the menu and the sign, with a checklist to copy.
BlogA restaurant content calendar for one month, ready to copy
A restaurant content calendar for one month, with weekly themes, a 4-week table to copy, key dates for a Vietnamese kitchen and a planning checklist.
RestaurantsRestaurant local SEO checklist, a do-it-yourself plan for family restaurants
A do-it-yourself restaurant local SEO checklist covering website basics, consistent name, address and phone, reviews and local mentions, with a table to copy.
RestaurantsRestaurant menu photography tips: photograph your dishes with a phone
A do-it-yourself guide to photographing your dishes with a phone: light, angles by dish, plating, editing and short videos, with a shoot plan to copy.
Restaurants15 restaurant TikTok content ideas for Vietnamese and Asian restaurants
15 restaurant TikTok content ideas for Vietnamese and Asian restaurants, with bilingual hooks, a shot list and ways to turn views into tables.
AutomationSocial media automation for Vietnamese brands expanding overseas
Social media automation for Vietnamese brands expanding overseas: what to automate, what stays human, and how to set it up one market at a time.
AutomationSocial media inbox automation for small business: what to automate and what never to
What to automate in your Facebook, Instagram and TikTok inbox and what a person must always answer, with a sorting table and reply templates to copy.
Vietnamese businesses abroadWorking with a Vietnam-based marketing team while you run a business abroad
How to work with a Vietnam-based marketing team while running a business abroad. Time zones, a brief you can copy, approvals, access and a weekly rhythm.