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For Vietnamese business owners abroad
A Vietnamese marketing agency for overseas businesses, in both your languages
Bunchasake is a Vietnamese marketing agency for overseas businesses, made for Vietnamese owners of salons, restaurants and shops in the US, Canada, Australia and Europe. You run the business. We grow the brand.
Does this sound like your week?
I am in the shop all day. Marketing has to wait.
The brand gets whatever minutes are left after closing, so it never gets finished.
Our logo, sign and menu do not match.
A relative drew the logo, the printer chose the font. Side by side, they do not look like one business.
We post only in Vietnamese, or in English that sounds stiff.
One language leaves one group out: older customers search in Vietnamese, younger and local ones search in English.
What we build for you
You approve each part before we move on.
Positioning and brand story
Who the business is, who it serves and how it differs from the shop across the street.
Brand identity
Name if needed, logo, colours and typography, with guidelines for your staff and your printer.
Bilingual brand voice
In English or in Vietnamese, every caption, menu and reply sounds like the same business.
Website and touchpoints
Everywhere a customer meets you: website, signage or packaging, business cards, post templates.
Social Media Automation, built for you
An add-on: an AI assistant trained on your brand voice, a 30-day content calendar, scheduled posts and automatic inbox replies. Your own team runs it.
How a Vietnamese marketing agency for overseas businesses works with you
We are a Vietnamese studio working between Vietnam and Italy, online with clients anywhere. The first conversation, 60 minutes long, can be in Vietnamese or English. You tell the story the way you would tell a friend. As a Vietnamese brand agency, our job is to turn it into a brand your local customers understand too.
There are three packages:
- Start, for a new business: lean positioning, logo, colours and type, business card, avatar and post templates.
- Build: all four steps, with brand story and voice, brand guidelines, website and key touchpoints.
- Refresh: we audit the current brand, reposition it, refresh the identity and update the touchpoints in use.
We also have pages on brand and marketing for nail salons and brand and marketing for restaurants.
What bilingual Vietnamese English marketing means in practice
Vietnamese diaspora businesses often serve two groups at once. Older Vietnamese customers search in Vietnamese and trust word of mouth. Younger and local customers search in English, look at photos and read reviews before they come. The brand has to work for both.
Bilingual does not mean translating line by line. Each language is written naturally, with the same name, the same promise and the same look. Along the way we decide with you:
- Which language leads on the sign, the menu or price list, and the website.
- Which words stay in Vietnamese, and which need a short explanation.
- How the brand answers messages and reviews in each language.
Once the voice is clear, a social media automation system helps your team post every week without starting from zero.
Four steps, and you approve after each
Listening
A 60-minute conversation with you, then we study your customers and the competitors around you.
Positioning
Who the brand is, who it is for and how it is different, with the story and key messages.
Identity
Name if needed, logo, colours, typography and voice, packed into easy-to-use guidelines.
Touchpoints
Website, signage or packaging, business cards and post templates, all speaking with one voice.
Brands we have worked with
Three of the brands we have worked with: a restaurant, a home services company in Hanoi and a personal brand in healthcare.
Questions, answered
Do you write in both English and Vietnamese?
Yes. Both are our working languages, and we define the brand voice in each. See our guide to bilingual marketing for Vietnamese businesses abroad.
You are in Vietnam and Italy. What about my time zone?
We work online with clients anywhere. We agree a time for the conversation that suits both sides, and you review each step when the shop is quiet.
Who posts on Facebook, TikTok and Instagram?
Your own team. We do not run ads or post for you every day. We set up the system: AI drafts, you approve, posts go out on schedule.
How much does it cost?
It depends on the package: Start, Build or Refresh. The quote comes after the first conversation.
I already have a logo and a sign. Do I start over?
No. The Refresh package audits and refreshes the brand you already have, so you do not start from zero.