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For Vietnamese restaurants, cafés and food businesses
A Vietnamese marketing agency for restaurants with a story to tell
Bunchasake is a Vietnamese marketing agency for restaurants, cafés and food businesses, abroad and in Vietnam. You run the kitchen, and we turn the story behind your food into a brand local diners understand.
Good food that only Vietnamese customers know
Almost all our regulars are Vietnamese.
They find you by word of mouth. Local diners walk past, because nothing outside or online tells them why to come in.
The menu has only names and prices.
That is enough for a guest who grew up with bún chả. A first-time guest needs one line on what it is.
I cook all day. When would I post?
Content gets written at midnight or not at all, so the page goes quiet for weeks.
What we do as a Vietnamese marketing agency for restaurants
We start with your story, then put it on everything a guest sees.
Brand story and positioning
Who the restaurant is, who it is for and how it is different, written as a short story your staff can retell.
Name, logo and voice
A name if needed, logo, colours, typography and a voice in English and Vietnamese, in easy-to-use guidelines.
Menu, signage and website
A menu that explains each dish to a first-time guest, a sign that says what you serve, and a website and post templates in the same voice.
Social media automation, built for you
An add-on: an AI assistant, a 30-day calendar, drafts you approve, scheduled posts and automatic inbox replies, run by your team.
Restaurant branding that starts with the story
Most owners ask a restaurant branding agency for a logo first. We start with why the place exists. Picture a family phở restaurant: the broth is a grandmother's recipe from Nam Định, and the family opened abroad so their children would grow up with that taste. None of it is on the sign, the menu or the Instagram bio.
That story becomes the brand. It decides the name on the door, the colours and how the menu describes each dish:
- Before: Phở bò. Beef noodle soup.
- After: Phở bò Nam Định. Our family's broth, simmered overnight with beef bones, ginger and star anise.
We write the voice in two languages: English tells local diners what they are about to eat, Vietnamese keeps the warmth your community knows. A restaurant in Vietnam that wants foreign guests to understand its menu needs the same work.
Restaurant social media your own team can run
To be clear about what we do not do: we do not run ads, post every day on your behalf or do food photo shoots. A page written by outsiders rarely sounds like the person behind the stove.
Instead, we set up a system that makes posting a small job between lunch and dinner service:
- post templates in your colours, ready for a photo from your phone
- voice guidelines in English and Vietnamese, so captions sound the same whoever writes them
- with the add-on, social media automation for restaurants: a 30-day calendar, AI drafts you approve, scheduled posts and automatic replies
To start this week, read our restaurant Instagram content ideas and how to market a Vietnamese restaurant. If you run another kind of business, see our page for Vietnamese business owners abroad.
Four steps, and you approve after each
Listening
A 60-minute conversation about the recipe, the region and why you opened, plus a look at your guests and nearby restaurants.
Positioning
How you differ from the place down the street, written as a brand story and key messages.
Identity
Name if needed, logo, colours, typography and voice, packed into guidelines.
Touchpoints
Menu, signage, website and social media templates, all in one voice.
Brands we have worked with
Chop Chop is a restaurant brand; NA-VI Living is in hospitality, Borgo Villa Nemec is a villa in Italy and Canasto de Flores is a flower and landscaping brand.
Questions, answered
Why work with a Vietnamese restaurant marketing agency?
Nobody has to explain the food to us. We work in Vietnamese and English, so your story reaches local diners without losing its meaning.
Do you post for us, run ads or take food photos?
No. We build the brand, the templates and, as an add-on, the automation system. Your team takes the photos and posts.
We are in a different time zone. How does that work?
We work online between Vietnam and Italy, with clients anywhere. After a 60-minute first conversation, you approve each step before we move on.
Can we keep our current name and logo?
Yes. The Refresh package audits your current brand, then repositions it, refreshes the identity and updates the touchpoints you already use.
What does it cost, and what do we prepare?
The quote comes after the first conversation and depends on the package: Start, Build or Refresh. To begin, email [email protected] with your story and your current menu.