Beauty & spa
Guides on branding and marketing for spas, hair and beauty salons and skincare brands.
Beauty salon marketing ideas for lash, brow, waxing and makeup studios
Do-it-yourself beauty salon marketing ideas for lash, brow, waxing and makeup studios: get found, show real work, bring clients back. 4-week plan inside.
20 hair salon social media content ideas that lead to bookings
20 hair salon post ideas in four groups: transformations, education, stylists and booking, with what to film, caption starters and a table to copy.
How to market a skincare brand: story, honest claims and community
Position your skincare brand, tell the ingredient story honestly, keep claims checked by an adviser, and build content and a community that last.
Spa branding: name, mood, treatment menu, rooms, voice and booking
Spa branding for owners: choose a name, set the mood, write a clear treatment menu, shape the rooms and voice, and make booking calm. Checklist included.