Nail salons
Guides on branding, content, social media and bookings for nail salon owners.
How to get more nail clients, starting with what people see first
How to get more nail clients, honestly. What people check before they book, a prioritised action list and a first 30 days checklist for salon owners.
25 nail salon social media content ideas you can copy this week
Five content pillars, 25 post ideas with examples, a weekly posting rhythm and caption tips for nail salons on Facebook, Instagram and TikTok.
Nail salon Instagram content ideas, from your bio to a 2-week plan
What your salon's Instagram profile needs, 10 Reels ideas with hooks, carousel and Stories routines, hashtag basics and a 2-week plan to copy.
Google Business Profile for nail salon owners, a do-it-yourself guide
A do-it-yourself guide to Google Business Profile optimization for nail salons, from categories and hours to photos, reviews and reply templates.
Before and after nail content that turns viewers into bookings
Seven before and after nail posts to make, how to shoot a matching pair, three formats, captions that lead to a booking and how to stay honest and kind.
How to take nail photos with a phone that look like your real work
A step-by-step phone guide for nail techs: light, hand poses, background, angles, simple editing and short video, with a shot list you can copy.
Nail salon advertising ideas you can run yourself, from free to paid
Nail salon advertising ideas you can run yourself: free fixes first, eight low-cost local ideas, when paid ads make sense and how to test one small.
Nail salon logo and branding: name, logo, colours, menu and signage
How to choose a salon name, logo, colours, service menu and signage that work together, with a brand kit checklist you can copy and common mistakes.
Nail salon marketing budget: how to plan it without guessing
How to plan a nail salon marketing budget without guessing: count clients first, sort costs into three buckets, spend in the right order, review monthly.
Nail salon review response examples for every kind of review
Nail salon review response examples for every kind of review, from five stars with no text to an angry one-star, plus a simple method and weekly routine.
12 nail salon TikTok content ideas, and how to turn views into bookings
12 TikTok video ideas for nail salons with hooks and captions, a profile set up for bookings, a pre-post checklist and the mistakes to avoid.