Retail & e-commerce
Guides on store branding, packaging, online shops and content for retail brands.
How to build an e-commerce brand, not just an online store
How to build an e-commerce brand, not just an online store: positioning, product pages, unboxing, reviews and email, with a checklist to copy.
Packaging design for small brands: what the pack must say and how it should feel
Packaging design tips for small brands: what the pack must say, how to choose materials, the unboxing moment and consistency. Checklist included.
20 social media content ideas for retail stores and small shops
20 social media content ideas for retail stores and small shops, with caption examples, a weekly plan to copy and how to turn posts into visits.
Retail store branding for a small shop, from the sign to the receipt
A practical guide to retail store branding for small shops: sign, window, interior, staff, bags and receipts, with a walk-through checklist to copy.