Small business
Guides on building a brand and marketing a small business, at home or abroad.
How to build a brand for a small business, starting with your story
How to build a brand for a small business, at home or abroad: four questions, the touchpoints to fix first, and a one-page worksheet to fill in.
Bilingual marketing for small businesses: one brand, two languages
A practical guide to bilingual marketing for small business: which language goes where, one brand voice in two languages, and a weekly workflow.
Community marketing for small business: how to reach customers who share your language
Community marketing for small business: where your community gathers, how to post in groups, a yearly calendar and a 30-day checklist.
A small business marketing checklist for Australia
A small business marketing checklist for Australia: listing, reviews, language, signage and local channels for salons, cafes and shops, in one afternoon.
Small business marketing in the USA, without hiring a local agency
Small business marketing in the USA: how to market a salon, restaurant or shop yourself, without a local agency, in about two hours a week.
Small business marketing in Europe: be found, then be understood
Small business marketing in Europe, Italy included: local language, Google Maps, Instagram, menus and signs for salons, restaurants and shops.
How to work with a remote marketing team in another time zone
How to work with a remote marketing team in another time zone: overlapping hours, a brief you can copy, approvals, access and a weekly rhythm.