Restaurants
Guides on branding, menus, content and local marketing for restaurants, cafés and food businesses.
How to market a restaurant to the whole neighbourhood, not only your regulars
How to market a restaurant to local diners: your story, a menu newcomers can read, Google basics, posts in two languages, reviews and a 90-day plan.
24 restaurant Instagram content ideas a busy kitchen can actually make
24 restaurant Instagram content ideas with caption examples, a simple way to film food with a phone, Stories routines for service and a 2-week plan.
Restaurant Google Business Profile optimization, a do-it-yourself guide for owners
A do-it-yourself guide to restaurant Google Business Profile optimization: category, hours, menu, photos, ordering links and a checklist to copy.
How to run local ads for a restaurant, and when it is worth it
How to run local ads for a restaurant yourself. When ads are worth it, how to start small, and how to judge them by counting new guests.
Restaurant branding for a family restaurant, from the name to the sign
A restaurant branding guide for family-run restaurants: the name, the story, the menu and the sign, with a consistency checklist to copy.
Restaurant local SEO checklist, a do-it-yourself plan for family restaurants
A do-it-yourself restaurant local SEO checklist with website basics, consistent name, address and phone, reviews, local mentions and a table to copy.
Restaurant menu photography tips: photograph your dishes with a phone
A do-it-yourself guide to photographing your dishes with a phone: light, angles by dish, plating, editing and short videos, with a shoot plan to copy.
15 restaurant TikTok content ideas that turn views into tables
15 restaurant TikTok content ideas with hooks to copy, a shot list for one filming session and simple ways to turn views into tables.