Startups & tech
Guides on branding, positioning, websites and founder content for startups and tech companies.
Founder-led content on LinkedIn: what to post, how to sound like yourself, and how to start real conversations
Founder-led content on LinkedIn: post types that work, a voice that sounds like you, a weekly rhythm, and how to turn posts into conversations.
How to position a SaaS product: buyer, alternatives, category, one-line pitch and homepage
How to position a SaaS or software product: choose the buyer, the real alternatives and the category, then write a one-line pitch and homepage message.
Startup branding before your first launch: name, positioning, brand kit, page and voice
A startup branding guide for founders: check the name, write your positioning, build a minimum brand kit, a launch page and a voice you can keep.
Startup website checklist: what your site needs before you send people to it
A startup website checklist you can copy: the pages to build, what each must say, honest proof, pricing page basics, and speed and accessibility checks.