Going international
Guides for brands entering new markets: positioning, localization and content.
How to enter European markets, a brand and communication guide for growing brands
How to enter European markets as a growing brand or exporter: what to localize, how to tell your origin story, and a pre-launch checklist.
B2B content marketing for exporters and manufacturers selling to Europe and North America
A do-it-yourself guide to B2B content marketing for exporters and manufacturers selling to Europe and North America: web pages, case notes, posts, email.
Cross-border marketing: what to localize before your brand goes global
A cross-border marketing checklist for growing brands and exporters. What to localize before going global, in six layers, with a table to copy.
English content strategy for brands going global, for teams whose first language is not English
English content strategy for SaaS and e-commerce teams whose first language is not English: pages to write first, a natural voice, a 3-month plan.
How to choose a marketing agency for international growth
Honest criteria, questions to ask and warning signs for choosing a marketing agency to take your brand abroad, plus a scorecard you can copy.
How to enter the US market: the brand and content side for growing brands
How to enter the US market as a growing brand or exporter: choose one door, write American English, prove your claims, put service in writing.